The concept of men’s grooming trends is relatively new. Once upon a time, men were known for their aversion to advanced and detailed maintenance routines. Now, even the manliest men have a medicine cabinet full of skincare products. If anything, the biggest grooming trends of the year prove that masculinity is evolving.
Exfoliating, using a vanilla-scented shampoo and rocking some under eye concealer don’t make you any less of a man (even if your workout partners might think otherwise). For once, guys are realizing that it’s okay to take care of themselves. And they might just gain some confidence in the process.