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How Much Does Teeth Whitening Cost in the US?


If you’re looking to whiten your smile and let the new you shine, the question you’re probably most curious about is the cost. Depending on your situation, there are a number of different routes you could take towards having a brighter smile. Each option varies in overall price and affordability. Luckily for you, we’ve listed them all for you here. No matter your situation, you can find the right whitening process that fits your budget and grants your wish for dramatically whiter teeth.

How Much Does Teeth Whitening Cost?

Type of Teeth Whitening Cost
In-Office Teeth Whitening $650 on average
Dentist Take Home Trays $400 on average
At-Home Teeth Whitening Products $100 or less
DIY Natural Whitening Methods* $10 - $20

*Note that user experience with Natural Whitening Methods varies greatly, and this article does not endorse any untested methods.


Laser Teeth Whitening


Image: nw1dentalcare

 One of the most innovative methods for teeth whitening is becoming more and more popular with average Americans. Laser whitening is a quick and easy option without the hassle of strips, trays, or at-home application. However, most dental insurance programs do not offer coverage for laser whitening procedures. Since laser whitening is generally the most expensive method available, it can be a pricey procedure. Typically, the average cost of laser whitening in the U.S. is close to $1,500. If you’re interested in this option, check with your insurance provider or dental professional. If you aren’t covered for laser whitening, there may be a payment plan available to you to help cover the cost of the laser treatment.

In-Office Professional Dental Whitening


Image: goehringdental

 The next most expensive option is to visit your dentist for a traditional, in-office whitening. This is an easy procedure that can sometimes be covered by dental insurance when it qualifies as preventative care for larger issues. The price will vary, but you can expect to spend the same or slightly less than you would on an advanced laser procedure. You might spend anywhere from $200 - $1,000 depending on your dentist. Another option is to make the transition to a new dentist for your whitening and cleaning. Oftentimes, new dental offices or offices looking for new clients will offer free or reduced whitening to new sign on customers. If you’re looking to change your dentist, or you’ve recently moved, try looking into what is being offered to new clients from dental offices in your area.

Whitening Trays

This is more of a midway option between the professional and at-home treatments because this procedure can be done in both places. Whether you are having a dental professional whiten your teeth in an afternoon, or using the trays at home over the period of a month or two, this method is an effective way to bring the brilliance back to your smile. The price can range from $100 to $500 depending on whether you use custom trays from your dentist or an at-home method. Either way, whitening trays are a bit more involved than using strips or pens. However, if your stains require an extra boost, this method is a strong contender in terms of effectiveness on stubborn stains and cost. Your dentist can help you decide if you should go with a custom tray treatment or try an at-home variation.

At-Home Teeth Whitening Kits


If you’re uneasy about visiting the dentist or your insurance or budget is an inhibiting factor, then home treatments might be for you. Popular items include home whitening kits, whitening strips and pens that let you apply the whitening agent in the comfort of your own home. The downside being that instead of a one-day appointment, these kits will often take you through a regimen of whitening over time. However, if you’re looking to cut cost and you’re not in a hurry, at-home whitening is a simple process that produces real results.

The Pearly Whites range costs from just $29 and can be done with no special tools or prior experience. The advantages being that you do the whitening on your own time and with budget friendly materials. Some dentists believe that at-home teeth whitening can actually be more effective on certain stains than an in-office procedure. You should consult with you dentist to see if this low cost option is right for you.

DIY Natural Whitening Methods

Image: thecoconutmama.com

Some people with sensitive teeth or gums respond poorly to the whitening agents contained in most in-office and at-home teeth whitening procedures. If you’re worried about the cost or the chemicals of the more advanced methods, there are a few natural ways to whiten your teeth as well. Besides simply cutting down on stain producing foods like coffee, wine, and soda; there are certain foods and natural items that can help. Coconut oil mouth rinses and brushing with baking soda are options some believe help fight stains and produce stronger enamel. Of course, you should be careful when trying any at home remedy and be sure to consult with a doctor, dentist, or natural health professional before proceeding. Natural options are likely to be the cheapest option available ($10 - $20), but may require more repeat usages than at-home whitening kits, if they work at all.

The teeth whitening solution you choose is completely up to you, and will probably depend on the budget you have as well how discolored your teeth actually are. Take the time to decide which option is best for your individual needs, and don’t forget to consult your dentist, especially if you have any underlying oral health issues or sensitivity.

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Pre Valentine’s Day Beauty Tips and Tricks to Set the Romance Meter to RED

Image: Jamiemakeup.com

If you’ve got a new boyfriend, a hot date, or a tried-and-true love, Valentine’s Day is almost like Christmas. You daydream about the sappy possibilities for this most romantic of holidays like a little kid anticipating the gifts waiting under the Christmas tree. Will your beloved send you flowers at work? Will you find one of those oversized teddy bears and a heart shaped box of assorted chocolates waiting on your doorstep? Will he take you to dinner? A concert? A romantic moonlit picnic? Will you get the kiss of your dreams at the end of the night? Take a second to sit back and picture your fantasy Valentine’s day date, and don’t hold back all the cheesy details. Now, in your mind’s eye, how do you look when you greet your beau on Valentine’s Day? Maybe you’re a vision of classic beauty, all soft curls and glittery eyes. Or you’re edgy and vampy in dark lipstick and leather. Whatever the concept, we have some tips that will help you prep your desired look for the occasion and help your V-Day fantasies come true.


Image: Tropicalserentyspa.com

As you probably know, a canvas of fresh, bump-free skin is the best way to achieve the makeup look of your dreams. Right now, we’re absolutely obsessing over the healing powers of ginger, which is a life saver for eradicating acne scars, reducing wrinkles, and even soothing untimely pimples. Guess what, you don’t have to break the bank for this fix. DIY masks might be a little extra effort, but you probably already have many of the ingredients in your kitchen. Besides, a little extra effort is worth it for the most romantic of holidays. Heres the recipe for an at-home ginger face mask that will give you the skin you’ve always dreamed of, just in time for your Valentine’s date.


Image: review168

The perfect perfume is extra important on Valentine’s Day. It’s a fool proof way to entice your man to lean in just a bit closer, and linger next to you for just a bit longer. Maybe you already have a signature scent or maybe you’ve been thinking of trying out something new. Take Valentine’s Day as the excuse you’ve been waiting for to buy a new perfume or cologne. Mist your perfume (don’t douse it) just around your wrists and hair– you’ll give off little, tantalizing whiffs of the scent as you move, leaving him gasping for more.


While there’s really no wrong way to do your hair for Valentine’s Day, there are a few mistakes that could really ruin your evening. First off, if the style you’re planning relies heavily on hairspray, save that look for another day. Valentine’s is about romance, sure, but it’s also about touching, closeness and intimacy. No one wants to go in to stroke your hair only to run their hand through a crunchy lump of gunky, hair sprayed curls, no matter how visually appealing. In addition, any hair style that requires you to stay still for long periods of time to stay coiffed could really put a damper on your fun and should not be attempted on Valentine’s. For these reasons, we recommend simple sleek ponytails which can be easily fixed and retied if need be, or classic straightened hair for your date.


As with hair, nails that impede your ability to touch, move, and enjoy should be avoided like the plague on Valentine’s Day. Instead of gluing on long acrylics, which look glamorous but are not conducive to actually using your hands, go short and polished. But short and polished doesn’t mean boring! The color and design is where you can really have fun. You don’t have to adhere to the Valentine’s theme of reds and pinks, though you certainly can if you like. Dark blue or purple is unexpected and fun. How about flecks of glitter, dark, rich tones, matte or metallic nails? The choice is yours.


For the all-important Valentine’s Day kiss, white teeth are not only recommended, they are a necessity. This step requires a bit of advance planning, depending on how dazzling you want your smile to be. You can either opt for some classic whitening strips, or try a professional home whitening system to really show off those pearly whites.

Now you’re ready for that all important Valentine date, or you could choose to pamper yourself and stay in with your favorite movie crush! Ahh, bliss!

Images: Johnny Depp and Richard Gere

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How a Sparkling White Smile Could Change Your Life

Can a whiter smile really affect our personal and professional lives?

It takes just 7 seconds to make a first impression!  Whether we like it or not, we're judged by our smile, and is one of the first features noticed by those who meet us.  We're sure at some point most of us have looked at a photo and wished we had a whiter, brighter smile.  But, did you know having a whiter smile can actually change the course of your life.  How?  Keep reading to find out more.  


Crest Whitening Strips commissioned a study of the effects of a whiter smile conducted by Keltor Research. Professor Dacher Keltner, a smile psychologist and Professor of Psychology at University of California in Berkeley,  said:  “This study provides some of the first findings that speak to the powerful benefits of having a whiter smile.”   The study was conducted in three parts: 

  1. a simulated first date;
  2. a simulated job interview; and
  3. an online qualitative online questionnaire of more than 1000 people. 


How a whiter smile can impact your job prospects?

A whiter smile can really impact your prospects at work - both in getting your dream job and of being rewarded with a raise or promotion.  How? 


Image: LinkedIn.com

After having their teeth whitened, and as part of the simulated job interview component of the study, it was found: 

  • 58% of respondents felt they were more likely to be hired;
  • 53% of respondents felt they were more likely to receive a raise or be promoted;
  • 65% of respondents felt they were more likely to be seen as confident; and
  • 64% of respondents felt more confident. 
Further, in response to the more broad question in relation to a person's appearance, participants reported:
  • 68% felt it would lead to greater professional success; and
  • 64% greater financial success. 

There's no doubt about it, a whiter smile can definitely impact your job prospects and help you land the job of your dreams, as well as promotions. 

Read more: Do Good Teeth Make You More Employable?

How can a whiter smile lead to your dream date? 

Dr. Keltner says a white smile is, “the intense focus of what other people look at, and a sign of our warmth, confidence, and health.”

Image: Shapemagazine.com

A smile is one of the first features we notice when meeting someone new.  So, it stands to reason a whiter smile will impact your first date, but just how? 

In the simulated first date, after having their teeth whitened, the Kelton study for Crest Whitening Strips found: 

  • 59% of participants were viewed to be more outgoing; and 
  • 52% of participants were viewed to be more trustworthy. 

While many people believe white teeth appear healthier and cleaner, some scientists also guess that having white teeth is a sign of good genetics, which is attractive to potential mates.

How can a whiter smile impact your life generally? 

Still not convinced? now let's take a look at some more statistics gathered by the American Academy of Cosmetic Dentistry found:

  • 99.7% of adults believe a whiter smile is an important social asset;
  • 96% believe a whiter smile makes you more attractive to the opposite sex
  • 74% believe an unattractive smile can impact your job prospects

A whiter smile has been found to give you the appearance of youth and vitality.  A whiter smile will make you much more confident when you smile and meet people. 

How can you increase your confidence with a brighter, whiter smile?

Traditionally teeth whitening has consisted of either whitening toothpaste or expensive whitening in the dentist’s chair.  Over the last 20 years statistics have shown that tooth whitening treatments offered by dentists has increased by more than 300% - wow! Fortunately these days there are many options to brighten your smile. With so many options on the market, we've put together a few of the more popular options and a list of the pros and cons of each treatment. 

Image: pinterest.com



Whitening toothpastes and mouthwashes

  •  Pro – it’s one of the cheapest options.
  • Con - can be abrasive on tooth enamel.
  • Con - takes time to see results.

Over the counter teeth whitening kits / or whitening strips

  •  Pro – choices to suit each budget depending on which kit/strip option you go for.
  • Pro – whiten your teeth when and where it suits you best.
  • Con – can cause sensitivity.
  • Con – generally takes 3-4 treatments to see a noticeable difference to the color of your teeth.
  • Con – you have to mold the mouth tray and do all the work yourself.
  • Con – the formulations are generally not as strong.

Dental whitening treatment

  • Pro - Stronger formula than over the counter kits.
  • Pro – FAST results, generally with one treatment.
  • Con – more expensive.
  • Con – you need to visit the dentist, so less flexibility when and where you whiten.


No matter which option you choose the best smile is a healthy smile, so remember, teeth whitening will remove stains from your teeth that have built up over time, but it is really important to have a positive dental care routine and take great care of your teeth every day.  Now it's over to you to change your life with a sparkling smile!

So, as you can see, a brighter, more sparkling smile really can have a positive effect on your life and, these days, there's so much choice in how, where and when you whiten, along with how much you spend.  Here's to you enjoying the benefits of a Pearly White smile!


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Vintage Makeup Trends

As much as we love new makeup trends such as heavily highlighted cheekbones, nude lips and cream contouring, we certainly love looking back and taking inspiration from other makeup areas! From classic ‘20s makeup looks with vampy lips and silver eyeshadow to edgy pin up looks with black cat eyes and red lips, we collected all of our vintage makeup favorites so you can perfect the look the Hollywood stars are all rocking so beautifully! 

Refined Simplicity

image via elle.co.uk

The Essentials: Red Lipstick, Clear Lipgloss, Champagne Eyeshadow, Waterproof Mascara

The Application Trick: This look combines a gorgeous porcelain skin complexion with vibrant lips and eyes. Although the focus is both on the eyes and lips, it’s still a more simple look – instead of a heavy smokey eye or a glitter eyeshadow base, use a champagne shadow all over your lid and finish your eyes with a waterproof mascara. While normal mascaras tend to have different consistencies, it is easier to create that slightly clumpy, “spider lash” look with a waterproof, black mascara. When it comes to lipstick, play around a bit with different colors and create an ombré effect with cherry and coral red lipstick. To make the lips pop even more, apply a clear gloss on top.

 Pin Up With A Twist

image via vogue.com

The Essentials: Orange Eyeshadow, Lilac Lipstick, Black Eyeliner, Brow Defining Pencil, Peach Blush

The Application Trick: Say goodbye to the regular ‘50s pin-up vibe shades, such as red, cream and black and experiment with something completely different! although this look incorporates edgy colors, it still has that gorgeous, classic vintage look that we are absolutely in love with. After applying foundation and a peach blush on the apples of your cheeks, arch your brows with a help of a defining pencil and gel. Go bold with an orange eyeshadow all over your lids, all the way up to your brow bone, and apply a classic cat eyeliner on top (if you are feeling really experimental, you can try out a colorful liner as well). Create a color-block look by adding a cool-toned purple lipstick or lip gloss.

The Brigitte Bardot Look

image via elle.co.uk

The Essentials: Black and White Eyeliner, False Lashes, Nude Lipstick, Contour Powders

The Application Trick: The perfect, matte complexion is just as important as the iconic eye makeup in this look. Start with a primer and a velvet, matte foundation, and once you have an even base, gently apply the contour colors – a cool toned brown on your cheek bones and a hint of highlighting powder on top and down the bridge of your nose. Instead of your regular blush, try to find a more nude one, such as a taupe or beige blush to complement the eye look. Start off the eyes with an eyelid primer and apply a matte ivory shade all over your lids as a base. Draw a small line into the inner corners of your eyes with a white eye liner and gently smudge it out to make your eyes look brighter and bigger, then follow up with a matte black liner. Instead of a flick, leave the end a bit thicker, and make sure to apply both top and bottom false lashes. If you would like to open up your eyes even more, apply white liner to your lower lash line as well.

Great Gatsby Vibes

image via vogue.com

The Essentials: Grey Eyeshadow, Cool Toned Red Lipstick, Terracotta Blush, Brow Pencil

The Application Trick: There is nothing not to love about this 20’s inspired, gorgeous makeup look! To recreate it, start with making your brows a bit more dramatic and arched – this will help you achieve the perfect, smudged out eyeshadow look as well. For the eyeshadow, start with the lightest color in your inner corner and gradually apply and smudge together a lighter and darker grey shade. You don’t have to create an edgy cut crease look or apply a liquid liner, just keep your eyes soft yet noticeable. A blue-based, cool toned red lipstick will go together perfectly with the light smokey eyes, and to make this makeup look even more ‘20s inspired, create an arched lip line at your cupid’s bow with the help of a lip liner (in the exact shade of your lipstick). Enhance your beautiful arched red lip with a bright smile to make the color pop, a brighter, whiter smile is easy with an at-home whitening kit

Hollywood stars are rocking the vintage makeup look lately, we’ve put together our tips for creating Movie Star Chic on the Cheap ensuring you’ll rock vintage movie star glamour!


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Engagement Photoshoot Tips

Image: plantheday.com


There are numerous good reasons why you should take engagement photos with your newly betrothed. First, it’s super fun to be a model for a day. If you wish to be included in your local newspaper’s wedding announcements, a professional engagement photo is almost always a requirement. On a personal note, engagement photos also make wonderful mementos that you can give to members of your family and keep for yourself for years to come. You can even integrate wedding photos with the decor at your wedding reception, using them on the wedding program or on your save-the-dates. It’s also a great practice run for getting those poses just right for your wedding photos and learning how to get the best shots of you as a couple. Read on to learn how to look your best in these special pictures and ensure your photoshoot runs smoothly.

Finding the right photographer

Image: laurahernandezphotography.com


Ask your recently married friends who they used for their engagement or wedding photographer, or search the web for photographers in your area. We recommend checking out their deals and packages and selecting a photographer who includes an engagement photoshoot as part of the overall package for your whole wedding process. The engagement photoshoot is a time you can get to know your photographer one on one and see how they work. You can even think of the engagement photoshoot as an audition for the photographer. 

If you plan to submit a snap to your newspaper, check the paper’s website for their photo guidelines, which may dictate everything from picture quality to size to passable poses. Inform the photographer of these rules before the shoot so he or she brings the right camera and steers the shoot in the right direction. Think about how you want the photos to look. Do you want to be candid and casual, or formal and posed? Make sure you, your fiancé, and the photographer are all in agreement and on the same page. Don’t forget to plan ahead: you should submit your photos to the newspaper at least three months before the date of the wedding.

Choosing the location

Image: Glamourandgraceblog.com


You can take your engagement photos almost anywhere, from a photography studio to your living room to outdoors, or even in your own backyard. If you wish to shoot on location, let your photographer know. He or she will probably have some ideas for beautiful places to take your photos. If you and your fiancé have someplace that holds a special memory for you as a couple, you may suggest that as a location. Otherwise, look for a park, a botanical garden, or a landmark in your town or city that holds meaning for you and is aesthetically pleasing. Again, choose the location in advance. You may have to contact the management of the location to get the go-ahead for the shoot.

What to wear

Image: Favim.com


You can choose your outfit based on the vibe you’re going for. If you’re doing a casual photoshoot in your home, you can even wear dark colored jeans and a sweater as long as they’re well fitted, classy, and not frumpy. It’s your shoot, so wear what makes you feel comfortable. You can never go wrong with a cute sundress, but we recommend avoiding loud patterns and prints. You and your fiancé don’t have to be matching, but you should coordinate enough that your outfits are complementary, not clashing. Simple jewelry is the best way to go with accessories: you don’t want anything distracting from your gorgeous face!

Beauty Prep

Image: everafterguide.com


You want your smile to shine bright and white in your engagement photos, and this goes for both of you, so of course teeth whitening is a must. This step can require a bit of planning in advance if you need to book an appointment with your dentist. However, you can also choose a home teeth whitening system. You’ll want to maintain your pearly smile in the months leading up to your wedding, so it’s much more budget friendly and efficient to invest in a home system rather than making repeated trips to the dentist. Opt for classic whitening strips, or try an at home LED whitening system. Make sure to start the whitening process at least two weeks in advance of the shoot to get the best results. 

As any good bride-to-be worth her wedding cake knows hair and makeup trial appointments in advance of the wedding are essential to the beauty prep process, so knock out two birds with one stone and book your trial appointments on the morning of your engagement photo shoot. Professionally done hair and makeup will help you look and feel super confident and polished while on the shoot. Beware you make sure to leave extra time in between the salon and the shoot, just in case your look ends up taking longer than expected, or if you have to make unexpected changes to your hair or face. You may be able to get a special deal on your engagement and wedding makeup if you are using the same makeup artist, with the added bonus of knowing you like the way the artist works.

The most of important thing to remember is why you are doing the photoshoot in the first place - to celebrate your engagement to the person of your dreams who you want to spend the rest of your life with. So enjoy your engagement shoot and get ready to cherish the photos of you as a couple forever after!

Ready to start planning the wedding and have a budget to stick to?  Have a look at DIY Bridal Tips For the Budget Savvy Bride where we’ve put together a heap of hints and tricks to plan an amazing day on a budget.

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